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There are lots of companies jumping on the social media bandwagon lately. And, unfortunately, some of them are shooting themselves in the foot right from the start by using a company profile instead of a company page.
Why is this important?
Those of you with e-commerce websites should already know the huge benefits of submitting a product feed to Google Base/Google Products. But did you know that they are other similar programs that will advertise your products for free?
The European e-Privacy Directive becomes law from the 25th of May 2011 and the media are worrying a lot of website owners about it's requirements for cookies.
Cookies are used by pretty much every website in the world one way or another. Sometimes to track visitors, sometimes to manage logins, other times to manage shopping carts. For example, if you use Google Analytics, this means you.
So should you be worried about the new requirements?
Some people are unsure about the difference between Google AdWords and SEO (search engine optimisation), so we've created this brief video to explain the difference.
Did you know that you can say pretty much anything you like in an advert on the internet? With no redress whatsoever. You can lie, cheat, be completely offensive, and you can get away with it.
Until March the 1st 2011.
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