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The title of this article may sound like a broad sweeping generalisation (and to some extent it is), but to explain it fully, and to justify it, I need to explain in more detail exactly what I mean by "paying to advertise".
Since the start of the Industrial Revolution, technology has enabled business to work more effectively and more efficiently. And with the internet, the technology has created a huge change in the way businesses can advertise and market themselves to bring more cost effective results.
However, the vast majority of companies are still using 20th century advertising philosophies when they really don't need to.
Read on to see what I mean.
Voucher code websites are very popular these days with lots of new ones springing up all the time. However, there are a handful of really successful ones that are sending hundreds of millions of pounds worth of sales to their advertisers. These types of websites simply list discount codes that people can use when buying products online to get discounts on their orders.
So how do you get listed on these websites so that you can start receiving visitors (and hopefully sales) from them?
OpenGlobal are now offering mobile websites as part of our standard website package to ensure your business stays ahead of the competition in today's mobile world.
Lots of companies have an email newsletter these days, but some of them are breaching the Data Protection Act by simply using the CC (carbon copy) field in their email software to send their newsletters.
OpenGlobal are holding another FREE seminar on Thursday 12th of May at the Gloucester Guildhall covering the topic of Social Networking and Social Media.
The seminar is aimed both at companies who have not started a social media campaign yet, and those who have started (or dabbled) but want to get better results.
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- Free Seminar: Explosive Website Promotion
- Oh dear, the police got robbed!
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- OpenGlobal Disable Checkout for Joomla
- Free OpenGlobal Ovi / Nokia App
- Get your products on Google Base
- Online sales reach 10.5% of UK retail sales total
- Should you get a .co domain name?
- A brief introduction to affiliate schemes
- How does Google Instant Preview change SEO?
- Integrate Actinic with WebGains
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- How to increase your inbound links
- On and Off Page SEO
- Does Google Instant mean the end of SEO?
- Social Networking tips
- There's no magic bullet
- Google Analytics Page Overlay
- Social Networking Basics
- Real time search
- Visitor Analysis and Google Analytics
- Search feature for usability
- Google PageRank
- Don't use auto responders
- OpenGlobal Referral Scheme
- Turn visitors into customers with good usability
- SEO is not a crime
- 84% of websites may not be legally compliant
- Choosing your Keywords
- Microformats, RDFa and the semantic web
- What does your website look like to search engines?
- Great News - Google is dropping support for Internet Explorer 6 (IE6)
- Lessons from an "internet-only" company
- What does your email address say about you